Our Story

Story of a Dream

In 1968, in the heart of Turin, Carlo Pignatelli opened its first tailor shop and marked the beginning of the family history in the fashion world.

His vision immediately focused on creating haute couture clothing for sophisticated men and women, with collections that embody the essence of Italian craftsmanship and contemporary taste.

When Carlo Pignatelli debuted on the catwalk in 1980 with his first Men's and Women's collections, he was immediately celebrated for boldly combining tradition and innovation.
In 1983, collaboration with film companies and television productions began, and in 1993 Carlo Pignatelli landed on the catwalks of Milano Collezioni Uomo.
In 1996, the long association with the world of soccer began, starting with Juventus F.C., which began wearing Carlo Pignatelli official and representative uniforms, and followed by other Italian and international clubs such as the Italian national team, A.S Roma, Torino F.C, Palermo F.C, Olympique Marseille, Watford F.C and Almeria.
In the same year, the brand's flagship store opened in Turin.

A modern tradition

At Carlo Pignatelli, every dress tells a story: a story of meticulous craftsmanship, of tradition passed down through the generations and of a constant search for perfection. The brand's philosophy is simple yet profound: to create pieces that are not only sophisticated, but that embody the essence of sartorial excellence.

Tailoring is the language of Carlo Pignatelli, through which the brand expresses elegance, style and high quality. Each piece, whether a tailored suit or an accessory, is a testament to the dedication to keeping the art of sartorial tradition alive, continuosly evolving to meet the desires of the modern world.

Shaping the mission by innovating tradition

An unwavering commitment to reinterpret, reinvent and even revolutionize the concept of formal wear plays a key role in the DNA of Carlo Pignatelli, making it today a brand that is synonymous with a true lifestyle.

The new generation

In 2019 Carlo Pignatelli entrusts the brand's future to his grandson, Francesco Pignatelli, who carries on the brand's legacy with the same passion and dedication. Francesco, already part of the family business since 1995, assumes the role of Creative Director in 2020.
Under his leadership, the brand continues to thrive, blending its important tradition with innovation and modernity. Francesco's creative vision and his deep respect for the brand's traditions ensure that Carlo Pignatelli remains a cutting-edge brand, constantly evolving but always remaining true to its roots.

Our collections,
a world of elegance

Discover the multifaceted world of Carlo Pignatelli through its collections. From the iconic Ceremony line, designed for those special moments that deserve absolute perfection, to the sartorial masterpieces for men, each piece is made with unparalleled attention to detail.

The brand's global reach, from flagship stores in Turin, Milan and Florence to boutiques around the world, ensures the signature touch of elegance Carlo Pignatelli in every important moment of life.

Worn by icons around the world

Carlo Pignatelli is not just a name in fashion, he is a symbol of elegance, chosen by some of the most famous figures in the world. The atelier's creations have graced red carpets and attended important events in fashion, cinema, sports and music.

Icons like Marcello Mastroianni, Il Volo and Antonio Conte have chosen Carlo Pignatelli for the most memorable moments of their lives. Sports legends like Gigi Buffon and Didier Drogba have walked down the aisle in expertly tailored Carlo Pignatelli suits, while stars like Achille Lauro and Gabriele Muccino have made bold fashion statements with the atelier's designs.

Dressing Carlo Pignatelli is not just about wearing a suit, but becoming part of a legacy of style, sophistication and timeless elegance.

Join the journey

Carlo Pignatelli is not just a brand, it is a journey. A journey that began over fifty years ago and continues to redefine elegance today. By wearing its garments, you become part of a story that values tradition, honors craftsmanship and celebrates the art of living with elegance.

Join us as we continue to create, innovate and inspire.